Are You Planning On Writing A Book?

January 16, 2014

It is amazing how many people I meet that are writing books these days. As I engage mainly with business leaders then that tends to be the main subject matter but some are writing fiction of all descriptions!

I have been writing blogs for a number of years now and (to blow my own trumpet) I get some great feedback. As a next step I have a number of books that I would like to write on subjects such as ‘motivation and attitude’, empathy’ and ‘modern sales skills’.

It is ironic then that someone like me, who wants to write his first book on the subject of ‘motivation and attitude’ is actually procrastinating about doing it!  The excuse I give when people ask “what’s stopping me?” writing my books is lack of time but in reality I do have time, I just haven’t got my ‘motivation and attitude’ (book one) right yet! If you are in the same boat as me then I guess you can ‘empathise’ (book two). I’m not selling this very well, am I? (book three).

By chance I had a great chat with a published author over the weekend and we discussed my own book writing ambitions. One of the questions the author posed was “Why do you want to write a book?” Now that was a very good question as I wasn’t able to answer it without considerable thought. It was obviously not a question I had asked myself previously.

Why does anyone write a fiction or non-fiction book? Here are some ideas I came up with along with associated motivations:

  • To earn money (financial)
  • To be famous (vanity/legacy)
  • To help other people (philanthropy)
  • To help themselves (self-fulfilment)
  • To promote themselves or their business to be seen as experts in a field (business promotion)
  • Because they just like writing/telling stories (enjoyment)
  • To inform (education)
  • To tell a ‘truth’ (revenge)

I am sure that for most it is a combination of these factors and motivations but I’m still debating what mine are! Therein lies the problem, a few weeks ago I blogged about the importance of motivation as part of the act of goal setting. If you don’t really understand why? You will never understand the how?

The author I spoke to was very patient and kind and offered me lots of encouragement. They talked about their own challenges and how they broke writing their book down from “book to chapters to just pages”. They challenged themselves to write just ONE page per day, one page! Even I can manage that surely! Of course I can manage a page a day but I still won’t get started until the prickly question of motivation is settled.

One of my own popular sayings (and tweets) is “Three things in life hold people back, apathy, fear and money. If you can conquer the first two then the third usually takes care of itself!”

My apathy may well be caused from fear, a fear that time invested in writing a book will not be rewarded. A fear that the book will not be liked and therefore slated by the critics! We all know ‘everyone’ (thanks to reader feedback on Amazon) is a critic these days.

I will keep you informed of my progress and announce my motivations just as soon as I have worked them out!

Many thanks

Stuart Allen

Trainer & Consultant at MTD Training

(Image by Digital Art at

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