SUCCESSFUL
SALES TRAINING
hope you are keeping well?
Two weeks ago I received a phone call from John Byrne who works
for a sales company in the UK.
He asked me for ways of how to improve his sales force through
training.
No great shakes there I thought...
But then he went on to describe to me how his company was
implementing their sales training and it suddenly dawned on
me
as to the reasons why their investment was not paying off.
They were making some fundamental mistakes in the ways that
they
were organising and running their sales training events.
So, after the call, I sat down and wrote the following article
to help you with your sales training too!
Here we go....
Ten Steps To Make Sure Your Sales Training Works...