Public speaking

Photos

It is best not to send any form of attachment with your press release.

If you wish to include photos, make sure they are quality news photos that are high enough resolution so that they can be printed with clarity. Do not send photos of a product. That will sink your release and identify it as a marketing piece. Think about what you have seen in the paper when you are deciding on a photo. Pictures should include a close enough shot of people so that the people can be easily recognized.

Be sure to identify the people in the photo. Head and shoulders shots are ideal.

To include a photo place the photo and caption on a web page. If you have several photos it is acceptable to place them all on the same page. Include a link to the photos at the bottom of your release.

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