Public speaking

Method of Distribution

Journalists and assignment editors are constantly looking for stories
they can use. They want something interesting, and the easier it is for them to do the story the more likely it will be that they will publish it.

With that in mind, do not fax a release unless a journalist or
publication specifically requests delivery by that method. Journalists
prefer e-mail and the news wires because they can cut and paste from it so easily and get their work done faster.

If you decide to use one of more of the wire service bureaus, be sure to use the ones that actually send your release to journalists. There are many that offer a “free” service, but all they do for free is post your release on their web site. That does you little or no good.
Usually for a small fee the wire services will send your release to the journalists who subscribe to their service. No one wire service gets to all the journalists, so use as many as you can afford.

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