Public speaking

1) News worthiness. Does your release provide something of news value that is also interesting. It has to pass the "ho hum" test.

2) Well written. Your release needs to follow the most widely used style and format for news stories, which can be found in the "Associated Press Style Guide and Libel Manual." It must be written in proper journalistic fashion with short sentences and short paragraphs, and the release must be as close to 400 words long as possible.

3) Distribution. Regardless of how news worthy and how well written your release is, if you do not get it into the hands of the right journalists and editors it will never see the light of day.

Many editors are looking for quick, easy stories that do not take up
valuable time to prepare and publish. A properly written press release can be published with little or no editing. If your release fits that category you stand a much better chance of getting published,
particularly in the on-line publications.

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