Links

You will notice from the Postcard above that this is a lead generation direct marketing campaign.

The coach wants these people to call his/her freephone number and in return will send them their free report either through email or through the physical post.

Notice how it says "FREE SPECIAL REPORT" this will grab the readers attention and so will the title of the report:

"The 8 deadly mistakes that you are making right now that is costing you more revenue, more customers and greater profits..and how to put them right!"

Some coaches like to say "Go to my website to download your free report" and that is fine.

I prefer to offer a freephone number so the owner does not have the hassle of having to boot up their computer, log on, get to your website and then enter their details.

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