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Over the page is a technique that I like to use to capture the attention of the reader:

** ATTENTION CHINESE TAKE-AWAY OWNERS **

Postcard Example of an attention grabbing headline

I find that this type of statement right up-front makes your prospects sit up and take note.

Note how the message did not say:

"ATTENTION SMALL BUSINESS OWNER"
or
"ATTENTION RESTAURANT OWNER"

This postcard is intended for a specific niche CHINESE TAKE-AWAY OWNERS.

After all, who would you rather go to see about having laser eye surgery?

A generalist surgeon who completes this operation around 2 times per year and it is not his speciality?

Or

A surgeon who specialises in laser eye surgery only and completes over 1000 of these per year?

Niche is best remember!

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