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The front of your card such grab the reader's attention.

The back of the card should back up what you have said on the front!
Front Cover

Your first objective is for you make sure that your postcard is not thrown in the bin!

Therefore you need to grab the attention of your reader straight away.

I tend to steer clear of fancy graphics and pictures on the covers of my postcards.

Instead, I use the good old tried and trusted method of using a compelling headline.

We have covered how to create a headline in previous chapters but make sure that you maximise every single piece of real estate on the card.

Space is at a premium!

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