links

If the prospect says “yes” to any of those questions then they will be interested and will most likely read on.

Asking questions right up-front is a very valuable technique to use and is one that I use a lot.

It seems to resonate with the reader and is the natural progression from the attention grabbing headline.

Please remember, it is very important to talk about the prospect and not yourself.

I read so many sales letters that are the equivalent of verbal diarrhoea!

Please do not fall into this trap.

Instead, talk about the prospect’s problems and the challenges that they face because you are now going to create some desire and present your solution just like Jim will be below…

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