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What Jim now needs to do is to create…

Interest

In your sales letters you will want to arouse the interest of the reader for them to read on and on and on.

One sure-fire way of doing this is by describing the problem or challenge that they are facing right up-front after the headline.

This is sure to get them interested!

Talk about their situation as though you know EXACTLY what they are going through and write the letter as though you are having a conversation with the prospect.

Before you write this part of the letter take 5 minutes out and list down some of the elements, thoughts and activities that are going on in your prospects life at this moment in time.

Let’s get back to Jim and see how this can be put together.

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