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So how do you get to this point?

Well, what you should do is use direct marketing as a lead generation tool rather than a direct selling tool.

Here’s how…

Instead of offering a product or service for sale you should instead offer something of perceived value for free.

Are you nuts Sean?

Hear me out here…

You should offer your prospects a free report or a free cd that will help them overcome some of the problems that they are currently facing and in order to get that free report they either need to visit your website where they can download it or call you.

Therefore you take down their name, their address and their email address and then you follow up with them over time by adding them to your online newsletter list.

You could then offer them a free 30-minute taster session.

With this method you are actually pre-selling your prospect.

What this means is that you are proving your worth to them over and over again.
 

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