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The first port of call would be to try and find a mailing list of couples that have had therapy or were seeking marriage guidance or counselling.

So that is your first challenge!

Secondly you would need to draft a compelling sales letter or postcard describing and selling the benefits of your product to include how to place your order etc.

Then you would need to post them and pay for postage.

Then you would need to fulfil the orders.

Let’s look at the costs:

Mailing list for 500 relevant addresses = £125
Postage for 500 letters = £125
500 letters or postcards = £50
Total cost = £300

Before you get an order in you have paid £300 for 500 letters so this equates to 60p per letter.

So how many sales do you need to breakeven?

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