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Direct Marketing

Like it or loathe it but direct marketing works!

If it is done in the right way that is!

How much junk mail do you get each day?

Well, if you are like me you receive an avalanche through your door every week.

Unlike most people who just throw it in the bin I take the opportunity to review every single piece of “junk” that comes in to see if any of it actually does catch my eye and make me interested.

I am sad to say that 95% of them do not.

The other 5% however give me some golden nugget ideas to use in my own direct marketing efforts.

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