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ROI is the most important factor in pay per click

It’s not what you pay in PPC advertising that is important, it’s what you get back in return that is the be all and end all.

Let’s look at an example.

Let’s assume you are selling a life coaching ebook on how to improve your relationships using Adwords.

If you sell the product for £19 and you are paying 50p per click that means that you need to sell your product to 1 person out of every 38 who visits your site just to break even.

Is that possible?

Yes.

Is it probable?

Most likely no.

But if you were selling monthly relationship coaching sessions and your typical sales transaction was £200 with the same pay per click of 50p then you need to sell to one visitor for every 400 that comes to your site to break even.

It’s not what you pay, it’s what you get back that is important.

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