learning points

Key Learning Points

• Make sure you have between 300 – 500 words on your homepage
• Include your keywords on your homepage
• How many times should you include your keywords?
Well, check out this piece of kit - http://www.webjectives.com/keyword.htm
It works out how many times a keyword is found on any page.
Put in your competitors URL and keyword and see what the density ratio is.
For example, they might have 650 words on their homepage and the keyword is mentioned 25 times. That has a density ratio of 3.84%. Make sure yours is similar to that
• Google seems to put more emphasis on the first 25 words on a page and how many times your keyword features within this. Once again, it is best to check out the competition and then match this. You can do this by visiting the search engine simulator - http://www.delorie.com/web/ses.cgi
• Don’t put keywords in fancy gif or jpeg images – GOOGLEBOT will just ignore them!
• Have lots and lots of pages!

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