Coaching corner

Google just does not do this.

It seems to like sites that are in it for the long run and hence the changes that you make to your site in terms of content, keyword optimization and links get credited down the line.

Google just wants to penalize those people that cheat and try to get around the system at your expense.

All of the information within this chapter is based upon what Google, Yahoo and MSN recommends that you do to your websites to ensure that you have high rankings.

Through years of following these guidelines myself I have been able to offer content rich, relevant websites that enjoy very high rankings in the search engines – and now you can do the same!

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