Coaching corner

Which engines should you concentrate on?

Well, as I will tell you in a moment, the top three are:

• Google

• Yahoo

• MSN

For those of you that are not familiar with the goings on at Google you might have not heard of the major shake up that Google made on the November 13th 2003 – it was called the “Florida Update” and changed the face of rankings as we know it today!

Just as we name hurricanes after peoples names, the update called “Florida” was so intense and severe that millions of sites worldwide lost their rankings in the biggest shake up of rankings in Google’s history.

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