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My recommendation is to start off with about two sides of A4 equivalent and see what the reaction is.

I do not like to make my newsletters too long. Instead, I like to use short case studies if I can to convey certain messages to my readers.

With regards to the frequency of your newsletters, most are sent out once a week or once every two weeks.

Some are sent out once a month and I have even seen some sent out everyday!

The newsletters that are sent out everyday usually consist of a motivational quote to kick start your day rather than lots of content.

The frequency that you will send out your newsletter will depend on how long it is and what you want to communicate to your subscribers.
 

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