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By taking Ken’s three answers you can then mould them into a testimonial.

Please send your completed version back to your client for their review before you publish it on your website.

You do not have to include just paying clients in your testimonials page. You can also include any testimonials from any free sessions you have had as well.

When I first started my coaching business many moons ago, for the first month or so I coached as many free clients as I could for the following reasons:

1. To give myself as much practise as I could

2. To get feedback on what I was doing well and not so well

3. To see what type of clients I was best at helping

4. To get testimonials from them

Within 2 months I had coached around 20 people and I had 20 testimonials to use on my website.

This enabled me to build up my credibility and also provide evidence as to whether I was any good or not!

So if you are a coach who has not had any paying clients yet this is exactly what I recommend that you do.
 

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