Marketing messages

You need to stand out from the pack and have something that catches the prospect’s attention.

This is what positioning is all about. All of the examples of the above can be called USP’s.

USP stands for Unique Selling Proposition. It is the reason or reasons that make your coaching and services unique.

Without a compelling set of USP’s you will be joining the many thousands of coaches out there that hunt around for clients like fisherman wait around to catch a fish.

The difference is that these coaches don’t even have any bait to entice the fish to come and take a bite!

And why should they?

What’s in it for them?

So, with this in mind let’s move onto a couple more exercises to get you to think about your own Unique Selling Proposition.

If you have already had some clients, write down 3 reasons why your best clients chose you to be their coach?

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