Marketing messages

Creating Your Marketing Message

An area that is often overlooked by many coaches, to their detriment, is the fact that they fail to create a unique selling proposition (USP) of what they can offer their clients and why they should part with their money to use you as their coach.

Too many coaches just think that “Being a good coach” is enough!

Sadly it isn’t.

You need to position yourself as your prospect’s ONLY logical choice and that by selecting any coach other than yourself will be a mistake.

That’s not to say that you should say that yourself!

What I mean by this is that after reading about you and talking to you, the prospect goes away and says to him or herself “Gee, I must be a fool if I don’t go with this coach!”

So how do you get into this position?

Let’s work through some exercises together to formulate some of your key marketing messages.
What would you say is your most compelling, unique and special thing or activity that sets you apart from all of the other coaches out there operating in your niche?

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