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Well, in this scenario I would produce 2 or 3 information products that I could sell for between $19 and $97.

I would first ask myself what John’s top 2 or 3 issues actually were.

What problems out of the top 5 are the most pressing and most important for the Business Owner to have solved?

In my opinion they would be:

MARKETING – small business owners just do not have the first idea about how to market their businesses

TIME MANAGEMENT – they are always chasing their tail and never seem to be able to juggle everything they need to do. They often work 15 hour days to keep their heads above water.

Without marketing and generating more business there will be no business! So that’s the reason why I selected that one.

I also chose time management because it is the day to day operation issues that take up so much of the small business owner’s time that they never have any time to do their marketing!

So, armed with this it is now time to produce some info products!

Here’s how…

The first thing you should do is to think of a catchy, attention grabbing title that will arouse interest in the product.
So what would I do?
 

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