Action plan

Trying to sell management training as “Being A Success Ltd” was very hard I can tell you! Selling management training as “Management Training & Development Ltd” was a whole lot easier!

When you are starting your coaching business think about who you want to appeal to before deciding on your company name.

“John Smith Life Coaching” will not really cut it if you want to sell business coaching to medium and large enterprises.

However “Smith Business Coaching” or “Smith Business Solutions” has a better tone and feel to the whole thing.

Likewise if you want to focus all of your efforts on helping couples with their relationship problems a generic business name like “John Smith Life Coaching” will sound too broad.

Instead, the following will have more appeal:

“John Smith Relationship Coaching”
“Save Your Relationship Inc”
“Relationship Success Strategies”
I hope you can see where I am coming from here?

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