Action plan

Business or Personal?

One of the most important things to determine is what type of coaching business you want because it has such an impact on how you position yourself.

Let me give you an example of how NOT to do it.

My first ever company was Being A Success Ltd and my website address was http://www.beingasuccess.com

I thought at the time that I would be a business coach and go into businesses and help them to become more successful.

Time went on and I was getting no-where. No business clients and no income from it.

I would go in to meet the Managing Director if a company or the CEO and I would be telling them about my business when it suddenly dawned on me who I was competing against!

“Hold on a moment” I thought “I think I’ve positioned myself incorrectly”

You see, the businesses I was giving my sales pitch to were multi-national companies with enormous budgets.
They were used to working with McKenzies, Arthur Anderson and Accenture.

Then, there was little old me going in there as “Being A Success Limited”

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