Experience

Why is this?

Well, the consequences of not getting enough clients to fill their practise and put food on the table is overwhelming.

• They might have to get a part-time job to help with the bills

• The thought of letting others down

• The thought of not providing for their family

• The thought of letting themselves down

• The thought of being viewed as a “failure”

Frankly, there is no other alternative.

This is a painful problem that the coach needs fixing and they need to fix it as soon as possible.

I hope that example gives you food for thought.

1. Are they willing to pay for their problem to be solved?

Just because you are a coach that does not mean that all you offer is coaching.

The question you need to ask yourself is:

“What range of products can I offer my niche and how much would they pay for them?”

Going back to the new coach example, in my own mentoring business I offer a range of programmes for the struggling coach.

Firstly, there are my coaching packages. (Please feel free to use these for your businesses – I hope they
give you some ideas!)

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