Experience

Having defined what his niche was, he knew where he could target these people and find them easily.

The beauty of this as well was that he had 13 ready-made testimonials from women aged between 30 and 40 that he could use!

He went on to get photos of each of the women whom he had helped and a brief a testimonial from each of them along with the new jobs and careers that they got and put them on his website.

How about that for building credibility from past experiences?

And please remember that not one of those 13 women paid for his services either!

A winner!

Ideally, the gentleman should have drilled down a stage further to make his niche even more narrow.

The overriding factor in all of this is:

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