Experience

I’ll give you another example.

A gentleman came to me wanting me to help him determine his niche.

So we had a great session and we got some really good ideas down on paper.

Over the years he was always the person that friends and family turned to for advice about their career. He would help them with their resume, he would provide advice on interview tips and how to dress the part for the day.

I asked him whether he enjoyed this and he said that he loved it but could not see how he could turn it into a niche.

I asked him to write down the ages of the people that he was helping and why they wanted to move jobs at the time.

Amongst other reasons the commonality was that 90% of them were between 30 and 35 years of age and 85% of them had said that they felt “Stuck in a rut” at their current jobs and that life was passing them by.

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