Website address

Hence their marketing spend is roughly split between the two.

Smith's offers around 15+ lines of product to different types of
consumer and hence they spread their marketing spend too
thinly across all of them.

I see this happen with coaching businesses all the time.

When I complete mentoring work with coaches to determine their niche and to formulate a bullet proof marketing plan I find that 90%
of them are spending too much money on too many areas!

Who are your customers?

What is your niche?

Remember, that by selecting a niche to market your services to you are narrowing your focus but on flip side you are opening yourself up to many more advantages.

These advantages include

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