Website address

Let me ask you another:

"Would you go to WATERSTONES to buy a book or Smith's?"

Yes, that is why WH Smith has been on the decline for years.

They have had to increase their marketing spend because they need to sell multi-levels of product to different segments of the population. This becomes very cost inefficient and does nothing for your brand.

They have basically spread themselves too thin.

I read in the paper that the Chief Exec of Smith's said that they
"Need to create the identity of the company once more"

They need to get to the position where you could walk up to
anyone in the street and say "What does WH Smith's offer?"
and the reply is instant and assured.

This is a great lesson for your coaching business.

Are you trying to appeal to a broad audience?

Are you the WH Smith's of your industry?

If someone asked you about "What you do?" do you reply
with a broad answer?

Niche is best and niche will always pay the bills!

You can then be really focused in your marketing efforts.

HMV only have to sell CD's and DVD's.

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