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Get Rich In Your Niche

If I could give you the most valuable lesson that I have learned over the years it is not to be a jack of all trades and master of none with your coaching business.

You should select a niche or group of people whom you are going to concentrate on supplying your services to and set out to dominate that niche.

The biggest mistake I ever made was trying to be too broad.

I wanted to offer career coaching and relationship coaching, I wanted to help people with setting their goals, I wanted to help people who had low self-esteem – the list went on.

I thought that by trying to appeal to a wide audience that it would give me the best chance of success because EVERYONE on the planet was a potential client!

How wrong I was.

That approach works if you are a “Tony Robbins” and can reach everyone in the world with info-commercials etc.

But for us mere mortals who do not have millions to spend on advertising, trying to reach the people who need “goal setting” or
“relationship coaching” will be a very expensive business because we would need to market to several different sets of people at the same time!

Believe me when I tell you that it becomes very expensive!

Let me explain the concept of niche marketing by looking at an example of a high street giant in the UK who used to niche their products and then become too broad and the consequences they faced because of it:

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