Action plan

Should I Use My Own Name Or Use A Name That My Niche Will Identify With?

My take on this is quite straight-forward.

If you plan to market and serve a particular niche then I would recommend having a name that your niche can identify with.

Think this through carefully.

I’ll let you into a little secret about what positioning does for you…

Once I left the corporate world many moons ago I decided that where possible I would work from home. Doing deals over the phone in my shorts and a t-shirt in the middle of a blazing hot summer really appealed to me!

Whilst I have got up to 50 staff that work for me I still operate things from my office in my house as it gives the flexibility that I want.

Having said that, on dozens of occasions with the Executive Coaching Studio I have been told that due to the professionalism of the team who answer my calls (all out-sourced if I am not around), my website design, the quality of my coaches and the services that we offer, my stationery – you name it, it all gives off the impression that we have million pound offices in the heart of London somewhere!

That’s what positioning does for you.

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