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INDIVIDUAL BRIEFINGS

Individual briefings may be appropriate to explain local initiatives and developments, and to fill people in about forthcoming events. They also provide an opportunity for people to air their concerns, make suggestions and ask questions.

The main advantages of individual briefings are that they:

• can be tailored to individual needs
• have immediate impact and benefit, ensuring a quick response to rapid change
• are genuinely two-way
• can dispel misunderstandings
• can increase the commitment of members of your team

Potential disadvantages of individual briefings are that they:

• can result in an overemphasis on local or trivial issues
• are time-consuming
• may lead to inconsistency if there is favouritism or personality conflict
 

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