Is Setting Up An App Right For Your Business?

October 7, 2016

Creating a mobile app for your business can be extremely advantageous.

It “can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more,” according to Forbes.com.

By sending push notifications, your clients and potential customers can get immediate updates about sales, special events and new products.

In this article, we will share five tips for creating an app for your company.

Purpose

All apps are not created equal; therefore you must consider the purpose of creating an app.

Will this be an e-commerce tool that will allow you to l sell goods that people can purchase from their phone?

Is this an informative app, where you will educate readers about a specific topic?

Is this an interactive app, where people will write messages and posts to each other?

When you clearly outline a purpose for your app, you can then create a detailed plan of action for achieving that end goal.

Research

When you figure out what problem your app will fix, you need to get busy doing research on other apps.

There are four main things you want to find out: if there are any other companies doing the same thing; design inspirations; technical requirements for making your app; and see and others are marketing and making money off their app.

Essentially, you need to peruse your competition to see what you like and don’t like about their execution, making notes along the way.

Create A Mock Up

Before committing to a certain layout and design, it is advantageous to first create a wireframe and storyboard to see how the app will look once finished.

Online tools like Balsamiq provide you with the option to create a wireframe (mockup) of your app online.

A storyboard is basically a roadmap for how users will interact with your app.

What will each page lead to?

How many choices will the user have on each page?

You need to make sure the user is easily able to navigate between pages in a logical way.

Consider The User

The end goal of any app is for the target users to want to download and utilise it.

Therefore, it is imperative to always keep the user in mind when designing the app.

Consider who your potential customers are, what they like, what interests them and what motivates them.

Millennials will be attracted to a different look than the older population; first-time moms will have different needs than busy working professionals; etc.

Invest into doing focus groups with users to test out your app and ask for feedback.