Dissatisfaction

DISSATISFACTION

Factors to the left hand of the centre of the chart show a greater potential for dissatisfaction than satisfaction. Giving people more of them or better:
• does not create a motivational atmosphere
• but creates only a short lived satisfaction
• because they become accepted as the norm.

In Herzberg's words "you just remove unhappiness, you do not, make them happy.

SATISFACTION

Factors on the right hand side of the chart have much to do with achievement and responsibility. These are Herzberg's "Motivators".

The Work Itself

The chart shows that the nature of the work itself has potential for both satisfaction and dissatisfaction.

The moral is clear We should pay attention to the kind of tasks we expect people to do.

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